The fast Changing Consumer

Hello Friends................
                          I am here again. today i am writing about changing behaviour of consumer.
                  As we enter a new decade, marketers are preparing to cater to a new-age consumer whose likes and dislikes can make marketing plans. Consequently, the contours of the fast moving consumer goods industry in the coming decade too will undergo a deep change.
INFLEXION POINT - The country has reached an inflexion point on the consumption curve which will see new categories and new growth drivers emerging for the industry. However, the key will be value for money products.
    In the coming decade, people will want to look good and feel good  - men included too - and marketers are keenly aware of that. hence, the market will see more male grooming products; P&G , for instance, has launched Olay for men.
A Matter Of Convenience- The other big trend that is emerging is consumers taking to packaged and processed foods. Convenience will be the key and more packaged foods will be consumed.
Britannia too recently launched in the Mumbai ready-to-eat breakfast foods such as upma, poha, oats and breakfast mixes under the healthy start brand.
Brands In Demand- In today modern world One discernible trend is consumers opting for branded goods, especially foods.the future of the fast moving consumer goods is bright; but the forces shaping the industry though are very different and this is changing the game considerably. And, the most powerful force is a fast changing consumer.